Campaign: Let’s stop ESCADA’s fur trade


After ESCADA was a target of international protests of animal rights activists from 2007-2010, the luxury fashion company declared to go furfree, but in 2017 ESCADA started to sell real fur again. They offered clothes with fur of foxes and rabbits and other animals again in their shops and online. As ESCADA ist ignoring every attempt to talk about their new fur policy Animal rights organisations started protests and days of action with dozens of actions in winter 2017/18 and are now calling for months of action in autumn and winter 2018.


Every year the fur industry kills more than 50 million animals all over the world. Most of them are held captive for months in cages in so called fur farms. In late autumn they are killed through neck-braki

ng, genital electrocution or gas. Minks, foxes, chinchillas, martens, racoons, rabbits, lambs and other animals are the victims of the bloody fur trade. Being back with selling real fur, Escada is one of the few companies in todays shopping streets that still make profit with the fur of animals.  That´s why we ask everybody to participate in the protests against Escada´s furtrade again to demand the returning to an indefinite furfree policy to the full extent.




For many years animal liberation organizations have been campaigning against companies that sell real fur. Many companies like Zara and Peek und Cloppenburg stopped selling fur after beeing targeted and experiencing public pressure like demonstrations and other actions. This way of putting pressure on the companies is a successful strategy to convince them of a furfree policy. Loosing the places to sell fur puts the fur industry in real trouble. For autumn 2018 we ask everybody again to join our coordinated protests, especially at 2nd and 3rd of november for the International action weekend against Escada’s furtrade:

  • 31.08.-01.09.2018: Days of action to start the autumn protest against Escada
  • 02.11.-03.11.2018: International action weekend against Escada´s furtrade
  • 20.12.-24.12.2018: Winter protests against Escada´s furtrade


Action alert: Offensive gegen die Pelzindustrie and Antifur League are calling out to participate in the International days of action by “occupying“ ESCADA stores online and leaving a maximum amount of reviews on different channels. Join this protest easily from your home with the following actions:

  • Share one of our protest images while “checking in“ at an ESCADA store of your choice. This way, the image will appear on that store’s FB page and cannot be removed. It will be seen by all potential clients visiting that page. (Example: www.antifurleague.org/escada  | Protest images to share: https://bit.ly/2OSNTa9 | Hashtags: #escada #escadacampaign #escadafurfree #pelz #antipelz)
  • Review ESCADA stores on Facebook and let them know, what you think about them selling real fur again (see list above).
  • Review ESCADA stores on Google Maps. Just go to www.google.com/maps and look for a store nearby.
  • Call ESCADA and tell them your opinion. List of phone numbers: www.antifurleague.org/escada
  • Write ESCADA an email and tell them your opinion. List of email addresses: www.antifurleague.org/escada
  • Invite your friends to join this event and to support the online protest! Get ready for November 2nd!

Read all about it and follow: fb.com/events/476310559439126/




We stopped ESCADA before. Now it is time again to let them know, that selling fur always leads to protests infront of the shops, in social media and to other actions. Please, go out and organise protests against ESCADA selling fur again! You can find your closest opportunity to protest here: https://www.escada.us/find-your-store

Comment them on social media and get in touch with us and inform us about your actions. Our resistance needs to be as international as the animal exploitation industries!





For further information and if you are about informing us about your actions please contact: info@offensive-gegen-die-pelzindustrie.net

More information on the Offensive gegen die Pelzindustrie: https://offensive-gegen-die-pelzindustrie.net/wordpress/english/